It's a Circus!
(Crique Algeria)
Cirque de Soleil is a great candidate for looking at just how to create an industry through innovation. Sure, there were localised circus troupes world wide and it wasn't a new concept. However, Cirque du Soleil managed to take a fringe phenomenon and bring it mainstream, making it very profitable for artists, organisers, host cities, suppliers... alike!
Cirque de Soleil offers artistic performances that are a unique blending of the circus and theatre. They were able to create a product within an uncontested market space, which meant no direct competitors. By standardising the model, yet allowing for a great degree of artistic freedom within this model, the result has been lower production costs and spectacular productions.
Quick Stats
(Cirque Algeria)
Can you think of ways to create your own industry?
Cirque de Soleil is a great candidate for looking at just how to create an industry through innovation. Sure, there were localised circus troupes world wide and it wasn't a new concept. However, Cirque du Soleil managed to take a fringe phenomenon and bring it mainstream, making it very profitable for artists, organisers, host cities, suppliers... alike!
Cirque de Soleil offers artistic performances that are a unique blending of the circus and theatre. They were able to create a product within an uncontested market space, which meant no direct competitors. By standardising the model, yet allowing for a great degree of artistic freedom within this model, the result has been lower production costs and spectacular productions.
Quick Stats
- Seen by over 70 million people
- Over 40 countries
- Generated over US$700 million in revenues
(Cirque Algeria)
Can you think of ways to create your own industry?
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